1. Marketing
Title | Marketing |
---|---|
Author info | Theodore N. Beckman, William R. Davidson, W. Wayne Talarzyk |
Author | Beckman Theodore N. |
Co-authors | Davidson William R. |
Talarzyk W. Wayne | |
Issue data | New York : The Ronald Press Co. , 1973. - 642 s. |
Issue | 9. ed. |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * zákazníci * správanie spotrebiteľa * trh medzinárodný * trh odbytový * analýza trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742678 |