1. Marketing Research
Title | Marketing Research : Private and Public Sector Decisions |
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Author info | David A. Aaker, George S. Day |
Author | Aaker David A. |
Co-authors | Day George S. |
Issue data | New York : John Wiley and Sons , 1980. - 628 s. |
Issue | 1. ed. |
Edition | Wiley Series in Marketing |
ISBN | 0-471-00059-0 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum * rozhodovanie * sektor súkromný * sektor štátny * informácie * analýzy * dáta * analýza regresná * analýza trhu * prognózovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 743220 |