1. Consumer behavior
Title | Consumer behavior : concepts and applications |
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Author info | David L. Loudon, Albert J. Della Bitta |
Author | Loudon David L. |
Co-authors | Bitta Albert J. Della |
Issue data | New York : McGraw-Hill Book Company , 1988. - 726 s. |
Issue | 3. ed. |
Edition | McGraw-Hill series in marketing |
ISBN | 0-07-038764-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotreba * spotrebitelia * správanie spotrebiteľa * trh * skupiny sociálne * rodina * marketing * motivácia * rozhodovanie * výskum * psychológia predaja * kúpa * predaj |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 747507 |