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Principles of direct and database marketing
Title Principles of direct and database marketing Author info Alan Tapp Author Tapp Alan Issue data Harlow : Prentice Hall , 2005. - 489 s. Issue 3. ed. ISBN 0-273-68355-1 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing priamy * báza dát * analýzy * ciele podnikové * stratégia marketingová * internet * kontrola * médiá * štúdie prípadové * testy * výskum * rozpočty Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 799891
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Call number Location Sublocation Info 799891 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1