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Principles of marketing
Title Principles of marketing Author info Philip Kotler ... [et al.] Author Kotler Philip Issue data Harlow : Financial Times/Prentice Hall , 2002. - 856 s. Issue 3rd European Edition ISBN 0-273-64662-1 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * stratégia marketingová * produkty * ceny * reklama * komunikácia masová * manažment Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 821235
book
Call number Location Sublocation Info 821235 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1