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Instructor's Manual

  1. Title Instructor's Manual : Consumer Behavior: Marketing Strategy Perspectives
    Author infoPaul J. Peter, Jerry C. Olson
    Author Peter Paul J.
    Co-authors Olson Jerry C.
    Issue dataHomewood : Irwin , 1987. - 239 s.
    Issue1. ed.
    ISBN0-256-05402-9
    Document kindpríručky praktické
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.13 - Trh všeobecne. Analýza trhu
    Keywords spotrebitelia * správanie * marketing * stratégia podniková * behaviorizmus * riadenie strategické * analýza trhu * spoločnosť * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677256

    Call numberLocationSublocationInfo
    677256SEKSklad knižničného fonduavailaible

Number of the records: 1  

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