Number of the records: 1
Marketing
Title Marketing : Basic Concepts and Decisions Author info William M. Pride, O.C. Ferrell Author Pride William M. Co-authors Ferrell O. C. Issue data Boston : Houghton Mifflin Co. , 1980. - 754 s. Issue 2. ed. ISBN 0-395-28059-1 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * marketing mix * stratégia marketingová * stratégia podniková * plánovanie * odbyt * rozhodovanie * štúdie prípadové Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 712069
book
Call number Location Sublocation Info 712069 SEK Sklad knižničného fondu availaible
Number of the records: 1