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Marketing

  1. Title Marketing : an integrated approach
    Author infoCarl MacDaniel
    Author MacDaniel Carl
    Issue dataNew York, 1979. - 544 s.
    ISBN0-06-044355-3
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * štúdie prípadové * segmentácia trhu * správanie spotrebiteľa * ponuka * dopyt * ceny * politika cenová * stratégia marketingová * komunikácia marketingová * marketing manažment * marketing medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number771399

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    771399SEKSklad knižničného fonduavailaible

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