1. Marketing management
Title | Marketing management |
---|---|
Author info | Richard P. Bagozzi ... [et al.] |
Author | Bagozzi Richard P. |
Co-authors | Rosa José Antonio |
Celly Kirti Sawhney | |
Issue data | Upper Saddle River : Pearson Education/Prentice Hall , 1998. - xix, 718 s. |
ISBN | 0-02-305162-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * plánovanie strategické * marketing * správanie spotrebiteľa * produkty * ceny * propagácia * komunikácia marketingová * predaj * stratégia marketingová * plán marketingový |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 882631 |