1. Principles of Marketing Engineering and Analytics
| Title | Principles of Marketing Engineering and Analytics |
|---|---|
| Author info | Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
| Author | Lilien Gary L. |
| Co-authors | Rangaswamy Arvind |
| De Bruyn Arnaud | |
| Issue data | State College : DecisionPro , 2017. - 305 s. |
| Issue | 3rd Edition |
| ISBN | 9780985764821 (vzadu na obale) , 978-0-9857648-2-1 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * inžinierstvo environmentálne * rozhodovanie * analýzy * nástroje marketingové * zákazníci * hodnota * segmentácia * mapy * prognózovanie * metódy * produkty * digitalizácia * reklama |
| Database | BOOKS |
| Copy count | 10, currently available 0, at library only 10 |
| Call number | 903013-903022 |