1. Electronic Media Management
| Title | Electronic Media Management |
|---|---|
| Author info | Peter K. Pringle, Michael F. Starr, William E. MacCavitt |
| Author | Pringle Peter K. |
| Co-authors | Starr Michael F. |
| MacCavitt William E. | |
| Issue data | Boston : Focal Press , 1991. - 403 s. |
| Issue | 2. ed. |
| ISBN | 0-240-80050-8 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
| Keywords | médiá * televízia * tlač * rozhlas * reklama * manažment * manažment finančný * manažment personálny * podpora podnikania * priemysel propagačný * sektor verejný * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 737523 |