1. Marketing
| Title | Marketing : An Introductory Text |
|---|---|
| Author info | Michael J. Baker |
| Author | Baker Michael J. |
| Issue data | Houndmills : MacMillan , 1991. - 646 s. |
| Issue | 5. ed. |
| ISBN | 0-333-575059 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * stratégia marketingová * manažment * dopyt * ponuka * spotrebitelia * správanie * trh * marketing mix * výskum trhu * vývoj výrobku * balenie * tvorba cien * distribúcia * cesty odbytové * komunikácia * reklama * predaj * podnik * teórie ekonomické |
| Database | BOOKS |
| Copy count | 3, currently available 2, at library only 1 |
| Call number | 696320, 704996, 706720 |