1. Marketing myšlienok
| Title | Marketing myšlienok |
|---|---|
| Author info | Miroslav Tuma |
| Author | Tuma Miroslav |
| Issue data | Banská Bystrica : ÚPV SR , 2002. - 190 s. |
| Edition | Vzdelávanie |
| ISBN | 80-88994-16-0 |
| Document kind | monographs |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing * vlastníctvo duševné * služby * vlastníctvo priemyselné * marketing služieb * stratégia marketingová * portfólio * modely * marketing mix * informácie * zdroje informácií |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| References | (1) - ARTICLES |
| Call number | 791629 |