1. Marketingforschung
Title | Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens |
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Author info | Reinhold Decker / Ralf Wagner |
Author | Decker Reinhold |
Co-authors | Wagner Ralf |
Issue data | München : Redline Wirtschaft bei Verlag Moderne Industrie , 2002. - 474 s. |
ISBN | 3-478-37370-0 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * správanie spotrebiteľa * zákazníci * spokojnosť zákazníkov * modely * modelovanie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 802159 |