1. Crafting and executing strategy
Title | Crafting and executing strategy : the quest for competitive advantage : concepts and cases |
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Author info | Arthur A. Thompson, Jr., A. J. Strickland III, John E. Gamble |
Author | Thompson, Jr. Arthur A. |
Co-authors | Strickland A. J. |
Gamble John E. | |
Issue data | Boston : McGraw-Hill/Irwin , 2008. - 449 s. |
Issue | 16th ed. , International edition |
ISBN | 978-0-07-128590-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | stratégia podnikateľská * konkurencia * výhody konkurenčné * trh zahraničný * prostredie podnikateľské * priemysel * diverzifikácia * riadenie * etika * kultúra podniková * vodcovstvo * štúdie prípadové * analýzy * koncepcie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 821081 |