1. Fonction
Title | Fonction : chef de produit marketing |
---|---|
Author info | Hubert Kratiroff |
Author | Kratiroff Hubert |
Issue data | Paris : DUNOD , 2008. - 357 s. |
Issue | 5e éd. |
Edition | Fonctions de l'entreprise , marketing-communication |
ISBN | 978-2-10-051463-2 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | pracovníci riadiaci * zodpovednosť * marketing * produkty * obchod * riadenie podnikové * stratégia marketingová * marketing mix |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 841662, 847350, 847351 |