1. Marketing for hospitality and tourism
| Title | Marketing for hospitality and tourism |
|---|---|
| Author info | Philip Kotler, John T. Bowen, James C. Makens |
| Author | Kotler Philip |
| Co-authors | Bowen John T. |
| Makens James C. | |
| Issue data | Upper Saddle River : Pearson , 2010. - 683 s. |
| Issue | 5th ed. , international edition |
| ISBN | 978-0-13-245313-4 , 0-13-245313-4 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | pohostinstvo * turistika * ruch cestovný * plánovanie strategické * výskum marketingový * systémy informačné * zákazníci * segmentácia trhu * produkty * marketing interný * ceny * reklama * predaj * práca s verejnosťou * plán marketingový |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 848249 |