1. Marketing strategy
Title | Marketing strategy |
---|---|
Author info | O. C. Ferrell, Michael D. Hartline |
Author | Ferrell O. C. |
Co-authors | Hartline Michael D. |
Issue data | Mason : Thomson/South-Western , 2008. - 717 s. |
Issue | 4th ed. , international student edition |
ISBN | 978-0-324-54426-8 , 0-324-54426-X , 978-0-324-36272-5 , (student edition) , 0-324-36272-2 , (student edition) |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * plánovanie strategické * etika * zodpovednosť spoločenská * zber dát * analýzy * výhody konkurenčné * zákazníci * produkty * oceňovanie * distribúcia * komunikácia marketingová * kontrola |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 848320 |