1. Ganzheitliche Corporate Identity
Title | Ganzheitliche Corporate Identity : Profilierung von Identität und Image |
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Author info | Gerhard Regenthal |
Author | Regenthal Gerhard |
Issue data | Wiesbaden : Gabler , 2009. - 285 s. |
Issue | 2. Aufl. |
ISBN | 978-3-8349-0611-3 |
Document kind | handbooks |
Language | German |
Country of Edition | Germany |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnik * firmy * identita podniková * imidž * stratégia podniková * motivácia * komunikácia * marketing * riadenie podnikové * štúdie prípadové * poradenstvo |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 865205, 866053 |