1. Marketing metrics
Title | Marketing metrics : the definitive guide to measuring marketing performance |
---|---|
Author info | Paul W. Farris ... [et al.] |
Author | Farris Paul W. |
Co-authors | Bendle Neil T. |
Pfeifer Phillip E. | |
Issue data | Upper Saddle River : Pearson Education/Prentice Hall , 2010, 6th printing 2012. - xv, 414 s. |
Issue | 2nd ed. |
ISBN | 978-0-13-705829-7 , 0-13-705829-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * modely matematické * produkty * portfólio * zákazníci * riadenie predaja * politika cenová * propagácia |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 869620, 871601 |