1. Key marketing metrics
Title | Key marketing metrics : the 50+ metrics every manager needs to know |
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Author info | Paul W. Farris ... [et al.] |
Author | Farris Paul W. |
Co-authors | Bendle Neil T. |
Pfeifer Phillip E. | |
Reibstein David J. | |
Issue data | Harlow : Wharton School Publishing , 2009. - xiii, 353 s. |
ISBN | 978-0-273-72203-8 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * manažment * portfólio * zákazníci * predaj * ceny * propagácia * reklama * financie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 876949 |