1. Consumer Behavior
Title | Consumer Behavior : Buying, Having, and Being |
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Author info | Michael R. Solomon |
Author | Solomon Michael R. |
Issue data | Hoboken : Pearson , 2017. - 601 s. + 1 Príloha: Pearson MyLab Management: Student Access Code (ISBN: 978-0-13-584077-1; 0-13-584077-5) |
Issue | 12th Edition |
ISBN | 978-0-13-413025-5 (vpredu na obale) , 978-0-13-412993-8 (v tiráži) , 0-13-413025-1 (vpredu na obale) , 0-13-412993-8 (v tiráži) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotreba * nákup * spotrebitelia * správanie spotrebiteľa * marketing * manažment * komunikácia firemná * podnikanie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 911257 |