1. Essentials of Marketing
Title | Essentials of Marketing |
---|---|
Author info | Jim Blythe, Jane Martin |
Author | Blythe Jim |
Co-authors | Martin Jane |
Issue data | Harlow : Pearson , 2019. - 361 s. |
Issue | 7th Edition |
ISBN | 978-1-292-24410-5 (print) , 978-1-292-24413-6 (PDF) , 978-1-292-29880-1 (ePub) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * nákup * správanie spotrebiteľa * výskum trhu * segmentácia * produkty * značky výrobkov * stratégia cenová * distribúcia * plánovanie * služby |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 911264 |