1. Essentials of Marketing
| Title | Essentials of Marketing |
|---|---|
| Author info | Jim Blythe, Jane Martin |
| Author | Blythe Jim |
| Co-authors | Martin Jane |
| Issue data | Harlow : Pearson , 2019. - 361 s. |
| Issue | 7th Edition |
| ISBN | 978-1-292-24410-5 (print) , 978-1-292-24413-6 (PDF) , 978-1-292-29880-1 (ePub) |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * spotrebitelia * nákup * správanie spotrebiteľa * výskum trhu * segmentácia * produkty * značky výrobkov * stratégia cenová * distribúcia * plánovanie * služby |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 911264 |