1. A Preface to Marketing Management
Title | A Preface to Marketing Management |
---|---|
Author info | Paul J. Peter, James H. Donnelly |
Author | Peter Paul J. |
Co-authors | Donnelly James H. |
Issue data | Plano : Business Publications , 1988. - 320 s. |
Issue | 4. ed. |
ISBN | 0-256-06078-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * riadenie strategické * analýza trhu * spotrebitelia * správanie * výroba * obchod * tvorba cien * služby * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677221 |