1. Marketing
| Title | Marketing |
|---|---|
| Author info | Joel R. Evans, Barry Berman |
| Author | Evans Joel R. |
| Co-authors | Berman Barry |
| Issue data | New York : MacMillan Publ. Co. , 1992. - 737 s. |
| Issue | 5. ed. |
| ISBN | 0-02-334250-1 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * spotrebitelia * plánovanie výroby * distribúcia * predaj * plánovanie * ceny * manažment * trh medzinárodný * služby |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 677289 |