1. Cases in Marketing Management
Title | Cases in Marketing Management |
---|---|
Author info | Kenneth L. Bernhardt, Thomas C. Kinnear |
Author | Bernhardt Kenneth L. |
Co-authors | Kinnear Thomas C. |
Issue data | Plano : Business Publ. , 1988. - 767 s. |
Issue | 4. ed. |
ISBN | 0-256-03676-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | štúdie prípadové * marketing * manažment * riadenie * rozhodovanie * výrobky * distribúcia * reklama * tvorba cien * stratégia podniková * podnik * USA |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677272 |