1. Marketing
| Title | Marketing : Principles and Strategy |
|---|---|
| Author info | Henry Assael |
| Author | Assael Henry |
| Issue data | Chicago : Dryden Press , 1990. - 739 s. |
| Issue | 1. ed. |
| ISBN | 0-03-032377-0 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * stratégia podniková * spotrebitelia * správanie * prieskum trhu * plánovanie * vývoj výrobku * výrobky * služby * distribúcia * maloobchod * veľkoobchod * marketing mix * predaj * tvorba cien * kontroling * plánovanie strategické * kontrola |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 689624 |