1. Marketing
| Title | Marketing : Basic Concepts and Decisions |
|---|---|
| Author info | William M. Pride, O.C. Ferrell |
| Author | Pride William M. |
| Co-authors | Ferrell O. C. |
| Issue data | Boston : Houghton Mifflin Co. , 1980. - 754 s. |
| Issue | 2. ed. |
| ISBN | 0-395-28059-1 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing mix * stratégia marketingová * stratégia podniková * plánovanie * odbyt * rozhodovanie * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 712069 |