1. Electronic Media Management
Title | Electronic Media Management |
---|---|
Author info | Peter K. Pringle, Michael F. Starr, William E. MacCavitt |
Author | Pringle Peter K. |
Co-authors | Starr Michael F. |
MacCavitt William E. | |
Issue data | Boston : Focal Press , 1991. - 403 s. |
Issue | 2. ed. |
ISBN | 0-240-80050-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | médiá * televízia * tlač * rozhlas * reklama * manažment * manažment finančný * manažment personálny * podpora podnikania * priemysel propagačný * sektor verejný * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 737523 |