1. Marketing
Title | Marketing |
---|---|
Author info | Joel R. Evans, Barry Berman |
Author | Evans Joel R. |
Co-authors | Berman Barry |
Issue data | New York : Macmillan Publ. Co. , 1982. - 723 s. |
Issue | 1. ed. |
ISBN | 0-02-334500-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * plánovanie výroby * distribúcia * predaj * plánovanie * ceny * manažment * trh medzinárodný * služby |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742671 |