1. Otto Kleppner's advertising procedure
Title | Otto Kleppner's advertising procedure |
---|---|
Author info | Thomas Russell, Glenn Verrill |
Author | Russell Thomas |
Co-authors | Verrill Glenn |
Issue data | Englewood Cliffs : Prentice-Hall , 1986. - 665 s. |
Issue | 9. ed. |
Edition | The Prentice-Hall series in marketing |
ISBN | 0-13-643255-7 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * inzercia * podpora podnikania * podpora predaja * nástroje marketingové * priemysel propagačný * propagácia * tvorba reklamy * prostriedky reklamné * analýza trhu * riadenie strategické * plánovanie strategické * médiá * stratégia informačná * televízia * tlač * marketing * marketing manažment * rozhodovanie * komunikácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 746325 |