1. Consumer behavior for marketing managers
Title | Consumer behavior for marketing managers |
---|---|
Author info | Edited by Ian Fenwick, John A. Quelch |
Another authors | Fenwick Ian (Licensor) |
Quelch John A. (Licensor) | |
Issue data | Boston : Allyn and Bacon, Inc. , 1984. - 484 s. |
ISBN | 0-205-08120-7 |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotreba * spotrebitelia * správanie spotrebiteľa * marketing * manažéri * modely * rozhodovanie * segmentácia trhu * výskum * nákup * predaj |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748269 |