1. Consumer behavior
Title | Consumer behavior : an information processing perspective |
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Author info | Brian Sternthal, Samuel C. Craig |
Author | Sternthal Brian |
Co-authors | Craig Samuel C. |
Issue data | Englewood Cliffs : Prentice-Hall, Inc. , 1982. - 358 s. |
ISBN | 0-13-169284-4 |
Document kind | monographs |
Language | English |
Country of Edition | us |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotrebitelia * správanie spotrebiteľa * rozhodovanie * modelovanie * výskum * modely * stratégia marketingová * informácie * kúpa * predaj * predajcovia * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749956 |