1. Handbook of marketing strategy
Title | Handbook of marketing strategy |
---|---|
Author info | edited by: Venkatesh Shankar and Gregory S. Carpenter |
Another authors | Shankar Venkatesh (Editor) |
Carpenter Gregory S. (Editor) | |
Issue data | Cheltenham : Edward Elgar , 2012. - 504 s. |
ISBN | 978-1-84980-098-3 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | stratégia marketingová * marketing strategický * konkurencia * modely * rozhodovanie strategické * produkty * reklama * médiá * zákazníci * značky výrobkov * firmy * produktivita * demokracia |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 854308, 858184 |