1. Products
Title | Products |
---|---|
Author info | Tony Wilson |
Author | Wilson Tony |
Issue data | London : Kogan Page , Cambridge : Cambridge Marketing Press , 2013. - 84 s. |
Edition | Cambridge marketing handbook |
ISBN | 978-0-7494-7075-3 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * produkty * kúpa * predaj * ceny * podnikanie * portfólio * riadenie * cyklus výrobku životný * značky * dizajn * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 884222 |