1. Principles of marketing
Title | Principles of marketing |
---|---|
Author info | Philip Kotler ... [et al.] |
Author | Kotler Philip |
Issue data | Harlow : Financial Times/Prentice Hall , 2002. - 856 s. |
Issue | 3rd European Edition |
ISBN | 0-273-64662-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * produkty * ceny * reklama * komunikácia masová * manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 821235 |