1. Marketing
Title | Marketing |
---|---|
Author info | Joel R. Evans, Barry Berman |
Author | Evans Joel R. |
Co-authors | Berman Barry |
Issue data | New York : MacMillan Publ. Co. , 1990. - 780 s. + príl. |
Issue | 4. ed. |
ISBN | 0-02-334401-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * plánovanie výroby * rozdeľovanie * obchod * reklama * plánovanie * ceny * trh medzinárodný * manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 677230 |