1. Marketing planning and strategy
Title | Marketing planning and strategy |
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Author info | Subhash C. Jain |
Author | Jain Subhash C. |
Issue data | Cincinnati : South-Western Publishing Co. , 1985. - 962 s. |
Issue | 2. ed. |
ISBN | 0-538-19130-9 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * stratégia marketingová * marketing manažment * štúdie prípadové * konkurencia * zákazníci * prostredie ekonomické * portfólio * štruktúra organizačná * trh * produkty * oceňovanie ekonomické * distribúcia * kontrola |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748730 |