Number of the records: 1
Marketing metrics
Title Marketing metrics : the definitive guide to measuring marketing performance Author info Paul W. Farris ... [et al.] Author Farris Paul W. Co-authors Bendle Neil T. Pfeifer Phillip E. Issue data Upper Saddle River : Pearson Education/Prentice Hall , 2010, 6th printing 2012. - xv, 414 s. Issue 2nd ed. ISBN 978-0-13-705829-7 , 0-13-705829-2 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * výskum marketingový * modely matematické * produkty * portfólio * zákazníci * riadenie predaja * politika cenová * propagácia Database BOOKS Copy count 2, currently available 2, at library only 0 Call number 869620, 871601
book
Call number Location Sublocation Info 869620 SEK Sklad knižničného fondu availaible 871601 SEK Sklad knižničného fondu availaible
Number of the records: 1