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Marketing

  1. Title Marketing
    Author infoPatrick E. Murphy, Ben M. Enis
    Author Murphy Patrick E.
    Co-authors Enis Ben M.
    Issue dataGlenview : Scott, Foresman and Co. , 1985. - 654 s.
    Issue1. ed.
    ISBN0-673-15925-6
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie strategické * prieskum trhu * spotrebitelia * správanie * výrobky nové * stratégia podniková * tvorba cien * cesty odbytové * distribúcia * predaj * organizácie neziskové * manažment * kontrola * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number690927

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    Call numberLocationSublocationInfo
    690927SEKSklad knižničného fonduavailaible

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