1. Marketing
| Title | Marketing : destinace cestovního ruchu |
|---|---|
| Author info | Alžbeta Kiráľová |
| Author | Kiráľová Alžbeta |
| Issue data | Praha : EKOPRESS , 2003. - 173 s. |
| ISBN | 80-86119-56-4 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 338.48 - Cestovný ruch. Politika cestovného ruchu |
| Keywords | ruch cestovný * marketing * kontrola * stratégia marketingová * marketing mix * ceny * produkty * plánovanie * Česko |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 787986 |