1. Managerial applications of multivariate analysis in marketing
Title | Managerial applications of multivariate analysis in marketing |
---|---|
Author info | James H. Myers, Gary M. Mullet |
Author | Myers James H. |
Co-authors | Mullet Gary M. |
Issue data | Chicago : American Marketing Association , 2003. - 395 s. |
ISBN | 0-87757-301-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 519.2 - Pravdepodobnosť a matematická štatistika |
Keywords | marketing * analýzy * analýza štatistická * modely * analýza regresná * metódy štatistické |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 788632 |