1. Principles of marketing
Title | Principles of marketing |
---|---|
Author info | Frances Brassington, Stephen Pettitt |
Author | Brassington Frances |
Co-authors | Pettitt Stephen |
Issue data | Harlow : Financial Times/Prentice Hall , 2003. - 1136 s. |
Issue | 3. ed. , An imprint of Pearson Education |
ISBN | 0-273-65791-7 |
Note | Vzadu na obale ISBN: 0-582-82155-X |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * zákazníci * správanie spotrebiteľa * segmentácia trhu * informácie * výskum * produkty * ceny * maloobchod * veľkoobchod * komunikácia marketingová * reklama * predaj * podpora predaja * manažment * sponzorovanie * marketing manažment * marketing medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 788654 |