1. Marketing value metrics
Title | Marketing value metrics : a new metrics model to measure marketing effectiveness |
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Author info | Malcolm McDonald, Peter Mouncey and Stan Maklan |
Author | McDonald Malcolm |
Co-authors | Mouncey Peter |
Maklan Stan | |
Issue data | London : Kogan Page , 2015. - 317 s. |
Issue | 2nd ed. |
ISBN | 978-0-7494-6897-2 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * efektívnosť * meranie * modely * plánovanie strategické * segmentácia trhu * štúdie prípadové * médiá sociálne * zákazníci * spotrebitelia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885470 |