1. Leading digital strategy
Title | Leading digital strategy : driving business growth through effective e-commerce |
---|---|
Author info | Christopher Bones and James Hammersley |
Author | Bones Christopher |
Co-authors | Hammersley James |
Issue data | London : Kogan Page , 2015. - 232 s. |
ISBN | 978-0-7494-7309-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnikanie * digitalizácia * pracovníci riadiaci * lídri * konkurencieschopnosť * obchod elektronický * marketing * modely * pošta elektronická * riadenie predaja * vodcovstvo * zákazníci * správanie spotrebiteľa * modely riadenia * stratégia podnikateľská |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885469 |