1. Leading digital strategy
| Title | Leading digital strategy : driving business growth through effective e-commerce |
|---|---|
| Author info | Christopher Bones and James Hammersley |
| Author | Bones Christopher |
| Co-authors | Hammersley James |
| Issue data | London : Kogan Page , 2015. - 232 s. |
| ISBN | 978-0-7494-7309-9 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
| Keywords | podnikanie * digitalizácia * pracovníci riadiaci * lídri * konkurencieschopnosť * obchod elektronický * marketing * modely * pošta elektronická * riadenie predaja * vodcovstvo * zákazníci * správanie spotrebiteľa * modely riadenia * stratégia podnikateľská |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 885469 |