1. Business marketing management
Title | Business marketing management : An Organizational Approach |
---|---|
Author info | Robert W. Haas |
Author | Haas Robert W. |
Issue data | Boston : PWS-Kent Publ. Co. , 1989. - 899 s. |
Issue | 5. ed. |
ISBN | 0-534-93024-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | podnik * marketing * manažment * spotrebitelia * správanie * analýza trhu * plánovanie strategické * výroba * služby * reklama * predaj * tvorba cien * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677242 |