1. Consumer behaviour in tourism
Title | Consumer behaviour in tourism |
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Author info | John Swarbrooke, Susan Horner |
Author | Swarbrooke John |
Co-authors | Horner Susan |
Issue data | Oxford : Butterworth-Heinemann , 1999. - 453 s. |
Issue | repr. |
ISBN | 0-7506-3283-6 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 338.48 - Cestovný ruch. Politika cestovného ruchu |
Keywords | turistika * správanie * správanie spotrebiteľa * ruch cestovný * marketing * marketing mix * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 777988 |