1. Marketing Management
| Title | Marketing Management : Knowledge and Skills. Text, Analysis, Cases, Plans |
|---|---|
| Author info | J. Paul Peter, James H. Donnelly |
| Author | Peter J. Paul |
| Co-authors | Donnelly James H. |
| Issue data | Homewood : Irwin , 1989. - 928 s. |
| Issue | 2. ed. |
| ISBN | 0-256-06668-X |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * plánovanie strategické * prieskum trhu * DSS * marketing mix * spotrebitelia * správanie * vývoj výrobku * predaj * reklama * distribúcia * tvorba cien * služby * rozhodovanie * stratégia podniková * štúdie prípadové * firmy * zdroje informácií |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 690934, 690935 |