1. The Marketing book
| Title | The Marketing book |
|---|---|
| Author info | Edited by Michael J. Baker |
| Another authors | Baker Michael J. (Editor) |
| Issue data | Oxford : Butterworth-Heinemann , 2003. - 834 s. |
| Issue | 5. ed. |
| Edition | Marketing |
| ISBN | 0-7506-5536-4 |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * stratégia marketingová * plánovanie * spotrebitelia * rozhodovanie * výskum * regresia * prognózy * modely * segmentácia trhu * marketing mix * produkty * ceny * predaj * značky výrobkov * komunikácia marketingová * marketing medzinárodný * marketing priamy * marketing sociálny * maloobchod |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 788617 |