1. Decisions in marketing
Title | Decisions in marketing : cases and text |
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Author info | Lawrence J. Ring ... [et al.] |
Author | Ring Lawrence J. |
Issue data | Plano : Business Publications, Inc. , 1984. - 831 s. |
ISBN | 0-256-02777-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * rozhodovanie * spotrebitelia * dopyt * analýzy * segmentácia trhu * marketing mix * výskum * marketing manažment * distribúcia * produkty * reklama * predaj * ceny * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748734 |